Our mission is to redirect 50,000 tonnes of plastic from landfill each year.
The way we recycle today just isn't working, with up to 90% of plastic ending up in landfill.
We’re committed to helping businesses Recycle Better and to helping schools and communities to educate the next generations and give them the tools to make a real difference.
Our mission to save 50,000 tonnes of plastic each year is enough to build 2,000 medium-sized homes from Lego bricks!
Better for the planet, better for you
Popit recycling is a little different, and we think you’re going to like it.
More money in your
Popit pays you for your recycling. The more you recycle with Popit, the more you earn.
More recycling and less waste
More of your plastic is recycled with Popit, and that means less landfill and CO2 emissions.
Full traceability and reporting
Popit tracks and reports on your recycling, so it's easy to see the impact you're making.
Our journey to achieve our mission
Fixing plastic waste all at once is like boiling the ocean…simply too big a task. So we’re starting where we can make the biggest impact first.
1. We're starting with milk bottles
Milk bottles are made from HDPE plastic, and over 150,000 tonnes of HDPE ends up in landfill each year. That’s more than any other type of hard plastic.
2. Our goal is to help you with all food packaging
After milk bottles, we will expand the Popit technology to Recycle Better PET drink bottles, and then all hard plastic food and drink packaging.
Diverting 50,000 tonnes of landfill will save 85,000 tonnes of CO2 (equivalent) and $60 million in waste costs each year.
CO2 equiv savings